Post Halloween haunting: Misleading kids

Looking at the kids’ bags of goodies, I came across a little packet called Florida’s Natural Nuggets.

There’s a picture of fruit on the front. On the back it says the product is a trademark of Florida’s Natural Growers.

Inside the pack are little candies. Sure they have a fruit flavour but they are pure sugar.  Unfortunately no ingredients are listed on the package.

There’s nothing natural about these candies.



14 thoughts on “Post Halloween haunting: Misleading kids

  1. More like misleading purchasing parents, if any actually check
    the nutritional values of Hallowe’en candy. Can’t think children do,
    or expect anything but a sugary treat.
    Howvever the brand is an interesting Lookup with mixed “facts”.
    Sounds like sold by social media marketing campaign and a few
    suspicious onliners.checked through google.
    Have a look and see what you come up with, including country of
    “Natural” is not an advertising or government regulation property
    of anyone anywhere is it? ..and sugar is a naturally-sourced food too…!

  2. Halloween expectations,
    Kids use the info to say to parents, ‘Look this is good for us,” if they see “natural” or fruit on a package. Sugar is natural, except I suspect it’s been turned into fructose or some other chemically enhanced substance.
    Florida’s Natural Growers co-op site has games and videos but nowhere can you find candy.
    Something that they sell but don’t want people to know.

  3. Don’t recall making that pitch, but am of an earlier generation.
    Sort of assumed we were eating sensibly under our mothers’
    supervision and a feast once a year wouldn’t kill us. “Natural”
    etc. are fairly recent marketing terms and if schools are teaching
    nutrition they should teach the kids how marketing works.
    Perhaps today’s parents need to learn more about it too
    if youngsters think the advertising images are facts.
    Remember the handouter household is who purchased this,
    and it is this unknown neighbour who exposed your trick
    or treater to it.
    I got more using the name of the product that concerns you,
    not the presumed manufacturer. Honest, companies do not
    create products they don’t want the public to know about –
    they’d be broke in a week. What they did achieve was getting
    their brand name out on your blog where it will google up.
    If really distressed, you could contact the company and
    and local stores that carry a project.
    Pretty sharp of your children to make a Mom worthy
    argumment out of feel-good images on a product. I
    would tend to show me the proof, as every thing is
    always what it seems.
    Do schools teach media literacy or are they too
    busy using their students to work for their charity of
    preference on academic time and behind the parent”
    backs ? We early on learned to debunk TV ads in
    front of youngsters and make them line up eg historical
    cigarette advertising to female to see how generations
    got hooked, and to make sure they weren’t manipulated
    To brush on modern marketing, try a library book by

  4. Go to Utube and see two marketed to children (although in this case
    your young ones did not purchase the product, simply were given it by
    a kindly neighbour). See what they think, two quite different approaches.
    The nutrition information is shown but on the whole packaging, vs the
    little individual packets. It is packaged in China apparently, US produce,
    not clear to me who is responsible for the recipe and manufacture.
    Elsewhere there is marketing comment about the point you caught – a
    reputable company spinning off junk food perhaps undermining the
    main brand.
    Thanks for mentioning this, had an interesting look around – while
    mourning the loss of acess to a supply of those wrapped chewy caramels
    of yesteryear.

  5. Halloween,
    My oldest does take media literacy in grade school. He seems to be knowledgeable about how it all works. Youngest still pretty much believes everything he sees.
    Love chewy caramels as well. Some of them are still around but not as easy to find as in the past.
    Do you like Worthers?

  6. Never had that candy.
    Can you tell us more about Media Literacy on the grade school curriculum ?

  7. Found Government site on topic but too much education expert lingo.
    Here’s TVO on the topic
    “In Ontario, Media Literacy is taught in every grade as part of the
    language program. Overall expectations are pretty much the
    same from grades 1 to 8.
    Students should show that they understand the different forms
    of media; they need to know who would watch/listen to/read it
    and why; they understand that there are different points of view
    expressed; they understand that those who make the media
    have different motives.
    Students need to explain how different techniques are used to
    get a message across. For instance, scary music plays when
    the villain comes out, or the bad guy wears black and the good
    guy wears white, or traffic signs are in bright colours so that
    people notice them.
    Students should be able to create their own media, like tell the
    class a story about a vacation or write an advertisement.
    Students need to reflect on how they interpreted the media, how
    it helped them, and how they can improve their interpretive skills.”

    In the good old days the kids were marched down to a newspaper
    building, had the thrill of hearing the great presses roar, got handed
    a piece of hot linotype lead – and felt kindly to ward the daily paper
    and the important role it played in their daily lives. This non-historical
    introduction to the subject seems very shallow – too ‘Today’ to
    understand the past and to apply to the future.
    Don’t see the book as a medium.. If invited into a classroom as a
    working Journalist in print and electronically, what would you show
    or tell the youngsters, even what this modern concept of “media”

  8. Thankfully my oldest son’s class considers the book as part of media. Right now they’re reading Hana’s Suitcase and they are researching about it and similar stories on the Internet.
    He said one of the things they talk about is “schema,” which I wasn’t too familiar with.but basically it’s your concept of the world and how you fit into it. Schema help people interpret a lot of information. My son said when they talk about schema it also means what is relevant in your world and how a book etc. is relevant to today’s youth..
    If I was going into his classroom, I would tell them that journalism is different from media.
    Media is advertising, social connection through Facebook, etc. Journalism is looking at events that happen and helping to interpret, hopefully presenting a balanced look. Sometimes it is uncovering things that people would rather keep the public in the dark about.
    Relevance is always key and that’s why I’m glad my son is learning about that in his media literacy classes.
    As a journalist we were always taught to consider why a story was relevant to people in their every day lives. We should be able to tell people what this means to them. Water rates are going up? Yes, but what does this mean to you and I?
    Journalism should basically stay the same through the ages, it’s the tools we use to get that information out that changes.

  9. Watch Hanna’s Suitcase, it apparently is passing off a fake prop.
    Pity they aren’t studying a Canadian subject, rather than more
    German/Jewish/Nazi history.
    LPL is doing a media program, adults to the left, old people to the
    left (“for Adults and Seniors” )If I were there now, I would tell them
    “media” is not about you. Your use of it is a personal choice (as long
    as you have someone to pay the bills, but the free press tradition is
    for the common good.
    Nice to know what’s being taught by the state in the classroom, so
    one can speak to one’s family’s own views and values on these
    Coming from a book and newspaper filled home and with a much
    -used public card, I’d wonder about children deciding at such a
    tender age whether works in print are culturally relevant to their
    tiny “schemae”.
    A decade ago the things these gradeschoolers take for granted
    were not even available to those past students young adults now
    reaching university level..Still say a review of the evolution of
    “media” forms is key to an understanding of what is going on
    today and what could be happening when they enter the world
    of adult citizens.
    ‘Media’, pre-McLuhan’s M+M sound bite, was used in advertising
    re buying space in print publications, time in radio broadcasts
    and then television – 60 year ago last month..
    Food for thought, thanks for the opportunity to ponder out loud.

  10. Hana’s Suitcase does have a connection to Canada. George Brady, Hana’s brother, lives in Toronto.
    I believe that is why it is studied in Canadian classrooms but I could be wrong.
    Grand Theatre produced Hana’s Suitcase for the stage three or four years ago.

  11. Well, I think there’s been enough focus of the suffering of people in
    other countries, without some reminder to these young people that
    thousands of Canadians interrupted their lives and families, some sole
    breadwinner, to volunteer for service in our army, navy and airforce
    to defeat the Axis, finally ending that abuse..many to die far from home
    – many ending with no known graves, many to come back maimed,
    lives and job opportunities shortened by war service.
    The brother being alive here should be a reminder of what Canada gave
    at that point in history so he was liberated, and how we opened the door
    post-war to so many victims of those terrible times.
    We did not do it, we helped stop it at huge cost. Right now they should be
    reading up on if anyone in their family trees was part of the Allied Europe-
    liberating forces.

  12. Good point about students researching to see if relatives served with Allies. That is missing from today’s classrooms. Don’t believe they make use of VWM. That is why I showed it to my kids and took them to Ottawa to see Books of Remembrance.

  13. Kathy, you won’t get the ‘Allies’ on the VWM. c2000, students were hired
    by Industry Canada as I recall it, to pick through for Canadian entries
    amongst thousands and thousands of surnames in the Imperial
    -now- Commonwealth War Graves Commission database,
    Nothing to do with allied nations. Only Canada has this apparently, but the
    British are working on one last heard. Huge job – and remember many of
    our war dead/fallen do not have graves at all – although the identities are
    listed by CWGC and VWMcanada.
    Those inscriptions on Vimy and Menin Gate monuments overseas are
    names of soldiers whose remains were not retrieved for burial – and of
    course those sailors and troops lost at sea have only the waters
    as a grave as with many airmen. It is misleading when those CWGC
    cemeteries are presented as if all could have a dignified. viewable
    resting place on land. Sad for those families, forever ‘Missing’…

  14. To wrap up my pitch for exploring the Virtual War Memorial, hote
    the stupid graphic, WW1 man, young. white, officer, medal winner,
    background by a cemetery image. This is hardly representative of
    our dead of wars. It confuses people about the point of it and they
    don’t return
    Many complaints to VAC, and only a bureaucratic brushoff by someone
    who never gave a thought to Who served in which Service, which
    war, and how they ended up. Dead in air, sea, as well as landbased.

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