Companies want to be in on Olympic action

The London Olympics, opening in two days, will boost the UK economy, the Bank of England has said. And companies want to be seen and heard at the Games.

As an example, I received a news release this week about athletes at the Games receiving free manicures and pedicures.

The company, CND Shellac, says the manicures will last as long as the Games.

Company spokesperson John Prothero told me the company is thrilled to be able to work with athletes and he doesn’t see this as a business move.

“It is a great opportunity for all involved to be associated with such a prestigious event and have the opportunity to provide a service to those taking part – it is this, rather than a business opportunity, which has led to everyone’s involvement and hard work.”

Will watch to see if any athletes are sporting these customized nails.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s